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Aunty Wai - Waikato District Council's *not-so* Rubbish Chat Bot
June 10th 2022
After analysing a month of Facebook messages, we found over half of all incoming queries were outside of normal working hours and about rubbish and recycling. Most questions had an answer that could
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Neurological Foundation
February 13th 2020
THE CHALLENGE Increase general awareness of The Neurological Foundation, leading into Brain Awareness Month (March) Receive 3 x print, 1 x broadcast and 3 x online coverage WHAT PLAIN JANE DID Find
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Treasures Care
September 27th 2019
THE CHALLENGE Following the Treasures 2017 launch, which resulted in front-page media stories about leakage issues, Plain Jane was challenged with launching the brand’s latest nappy, Treasures
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MEME Me
August 22nd 2019
THE CHALLENGE Produce a short documentary content with director Stjohn Milgrew. THE DOCO The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions
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Date Check
May 24th 2019
THE CHALLENGE Launch NZ’s first private investigator service for people online dating WHAT PLAIN JANE DID Media outreach, targeting NZ’s top media channels HOW IT WORKED Earned broadcast
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The Good Avo
December 5th 2018
THE CHALLENGE Launch a new avocado delivery service using just social media Make 510 sales in 4-weeks WHAT PLAIN JANE DID Strategised and implemented a 4-week social media campaign Launched FB and
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RE:TRACE
May 23rd 2018
THE CHALLENGE RE:TRACE is a community project celebrating the heritage of Auckland neighbourhoods through publicly submitted historical and contemporary photographyThe aim was to receive as many
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Tāmaki Wellbeing
May 17th 2018
THE CHALLENGE Create, and launch, a $15,000 public funding grant to the people of TāmakiReceive 20 local submissions for the fund WHAT PLAIN JANE DID Social media strategy and implementationArt
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Tāmaki Regeneration
May 11th 2018
THE CHALLENGE Give Tāmaki Regeneration’s Facebook page an overhaulIncrease reachIncrease followersIncrease positive engagement WHAT WE DID New social strategy3-months day-to-day social managemen
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