Meet... Christine from The Good Registry
I am SO lucky, that through Plain Jane, I get to work with incredible people involved with nonprofits, charities and community groups.
I don’t want to hog all these amazing brains to myself so each fortnight, I’ll introduce one person to you through the Plain Jane blog and EDM (scroll to the bottom of the page - you can subscribe there). Each person will be asked the same, simple three questions to give you an insight into what they do and why.
This week, meet Christine Langdon from The Good Registry.
I found The Good Registry through a friend and was lucky enough to help Christine with their Facebook Christmas campaign. Since learning about this wonderful alternative to traditional gifts, I know exactly what I’ll be putting on my next gift registry!
Hi Christine! So tell me, what is The Good Registry?
The Good Registry is a social giving platform where anyone from small kids to big corporates can give the gift of giving with charitable donations instead of unwanted gifts.
We’re helping to make giving more simple, sustainable and kind. We have created two simple ways to give through our website:
Create your own Good Gift Registry for a special event (e.g. a wedding, a child’s birthday, a milestone birthday) and ask friends to donate to a charity you choose, instead of buying gifts.
Give Good Gift Cards instead of traditional gifts, to enable others to make donations to charities they care about.
How do you define "success"? Both within your business, and personally.
Success for The Good Registry is about shifting the giving culture to be simple, sustainable and kind, so there’s no stress, no waste and lots of good - which includes people feeling more good and more connected through giving, and getting money to good causes that need it.
For me personally, success is about creating ripples of good and hopefully being able to sit back and watch them grow - and enjoying that.
What is your biggest learning for marketing / PR and social media?
I’m still on a steep learning curve! My biggest lesson so far is perseverance. Like everything in business, overnight success is a myth.
We [The Good Registry] keep grinding and talking with the right people. We celebrate the wins when they come, share the good stories and also make sure to share the challenges.
*Answers may have been edited for clarity and length