What is a media kit and do I need one?

What is a media kit? Do I need a media kit? Plain Jane PR

Influencers and businesses often ask me about media kits. What are they? Do I need one? What do I put in it?

Keep scrolling to learn more!

What is a media kit?

A media kit is a document which outlines who you are and what makes you great.

They were traditionally used to tell the media more about you. Nowadays, they are often used by “influencers” or businesses as supporting documents for sponsorship or partnership pitches.

Do I need one?

If you want someone to know about you or want to work with another business in a paid capacity, then yes.

What should I put in one?

Your media kit needs to (simply) show:

  • Who you are

  • What makes you different

  • Why would someone work with you compared to anybody else

  • How much you charge

I have crafted a super simple checklist and template for you to download which should help you out.

Rebecca Lee