Matilda Rice and Jockey | 2016 - 18

matildariceambassador.jpg

THE CHALLENGE

  • Launch Matilda Rice as Jockey’s first Kiwi women ambassador

WHAT WE DID

  • Assisting with strategy

  • Project lead and implementation (budget management, media relations, event planning, social media)

  • Intimate launch event with one-on-one chats with coffee and cupcakes between Matilda and top media and influencers

  • Created own show during Fashion Week where Matilda and the All Blacks walked

RESULTS

  • Over 30 pieces of media coverage

  • More than 76:1 ROI

  • Landed Matilda’s first front cover in a NZ magazine

Rebecca Lee