MEME Me | 2019

levi stjohn.jpg

THE CHALLENGE

  • Produce a beautiful piece of content with funding from Loading Docs

THE DOCO

  • The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions of virality.

    The man who became a meme, Levi Hawken, recalls his joke that birthed a viral catchphrase. Living with a rare genetic condition which affects his appearance and turned him into an internet caricature, Levi defines the price of our fame based society. Blurring the line between internet icon, skateboarding legend and talented artist, he discovers all is connected and fate is often as simple as being careful what you wish for.

  • Watch it here.

WHAT PLAIN JANE DID

  • Arranged all paper work

  • Managed a tight budget

  • Stuck to deadlines

  • Managed the creative team

  • Supported in the promotion of the film

HOW IT WORKED

  • Broadcasted live on Sunday, TVNZ

  • Available to view on TVNZ on Demand

  • Shared on Facebook by NZ Herald

    • Received 590,000+ views in first 3 days

    • Shared by over 3,000 people

Rebecca Lee