MEME Me | 2019
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The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions of virality.
The man who became a meme, Levi Hawken, recalls his joke that birthed a viral catchphrase. Living with a rare genetic condition which affects his appearance and turned him into an internet caricature, Levi defines the price of our fame based society. Blurring the line between internet icon, skateboarding legend and talented artist, he discovers all is connected and fate is often as simple as being careful what you wish for.
WHAT PLAIN JANE DID
Arranged all paper work
Managed a tight budget
Stuck to deadlines
Managed the creative team
Supported in the promotion of the film
HOW IT WORKED
Broadcasted live on Sunday, TVNZ
Available to view on TVNZ on Demand
Shared on Facebook by NZ Herald
Received 590,000+ views in first 3 days
Shared by over 3,000 people