Tāmaki Wellbeing Fund | 2018

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THE CHALLENGE

  • Create, and launch, a $15,000 public funding grant to the people of Tāmaki

  • Receive 20 local submissions for the fund

WHAT PLAIN JANE DID

  • Art directed and created social media images

  • Create website (Wix platform)

  • Wrote all copy including web, press releases and EDMs

  • Social strategy and implementation

RESULTS

  • 30+ submissions for funding

  • 86% engagement rate on Facebook

  • 49% of target market engaged with us on Facebook

Rebecca Lee