THE GOOD AVO | 2018

THE CHALLENGE

  • Launch a new avocado delivery service using just social media

  • Make 510 sales in 4-weeks

WHAT PLAIN JANE DID

  • Strategised and implemented a 4-week social media campaign

  • Launched FB and IG channels utilising owned and UGC imagery focuses on people, place and product

  • Worked with 3 x paid influencers

  • Posted 1 - 2 times a day on FB and IG (organic and paid)

  • Posted daily on IG stories

RESULTS

  • Worked with 26 influencers (paid and earned)

  • 922 new customers 

  • 1,273 total sales (149% increase from KPI) 

  • 915,000 reach on social media (83% increase from KPI)

  • 26.65% conversion rate (Average conversion rate from a social media campaign is 3.3%)

the good avo launch plain jane pr
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Rebecca Lee