Treasures Care | 2019

Photo Credit L-R: @meghutchison_, @hallweneed, @melissagardies

Photo Credit L-R: @meghutchison_, @hallweneed, @melissagardies

THE CHALLENGE

  • Following the Treasures 2017 launch, which resulted in front-page media stories about leakage issues, Plain Jane was challenged with launching the brand’s latest nappy, Treasures Care

WHAT PLAIN JANE DID

  • Campaign key messages

  • Crisis communications strategy

  • Social media community management strategy

  • Social media and influencer strategy

  • Social media and influencer management and implementation

HOW IT WORKED

  • Worked with 18 micro and macro-influencers

    • Within the first month, received more than 46 Instagram stories, 10 Instagram wall posts and over 1 Million reach

  • Doubled organic reach and engagement

  • Increased positive sentiment on the Treasures social media pages

Rebecca Lee